Have you ever noticed how most government programs fail? The reason they do is because there are multiple competing criteria for success.
Real estate investors make this same mistake when they’re running ads. When you want high lead volume, a low cost-per-lead, and high-quality leads you make it almost impossible for your ads to succeed — because each of these criteria compete against each other.
Not only does this “nuke” your budget, but you end up getting the lowest quality leads possible. It’s the worst of all worlds.
In this episode, I’m revealing why most things fail and how optimizing for one criterion saves you from falling in this trap.
Show highlights include:
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In the competitive landscape of digital marketing, understanding how to effectively track conversions in Google Ads is crucial for maximizing your advertising ROI. This blog post will explore the intricacies of Google Ads conversion tracking, the importance of conversion events, and strategies for optimizing them to enhance your campaign performance. The Significance of Conversion Tracking
In the competitive world of real estate, generating high-quality leads is essential for success. Pay-Per-Click (PPC) marketing has emerged as a powerful tool for real estate professionals looking to attract potential buyers and sellers. However, the effectiveness of PPC campaigns hinges on understanding the nuances of the market and the specific needs of potential clients.
