Podcast

Episode #184 – Building a Compelling REI Brand With Sunday McIlwain, Part 1


The real estate investing industry is going through a major change:

Slapping up bandits signs saying, “We buy houses” with your phone number no longer cuts it. And if you’re not feeling the changes in the industry yet, they’ll be knocking on your door soon.

But don’t worry.

In this episode, today’s guest, founder of Black Girl Buys Houses and branding expert, Sunday McIlwain, reveals how to use your brand to stand out in cutthroat markets.

Want to protect your real estate investing business through the market changes? Listen now.

Show highlights include: 

  • How to use your personality to attract your ideal clients and behead your competitors (1:20)
  • Why relying on bandit signs to fund your investing business is like relying on your pocket change to fund your vacation (and the trick to make your bandit signs profitable and persuasive) (11:11)
  • The “Lingo Secret” for creating an instant impact with your branding that sends clients to you instead of chasing them down (12:19)
  • The branding mistake most real estate investors commit today which bankrupts their business prematurely (14:20)

Want to discover more branding secrets from Sunday or join an investors group? Check out her website here: https://blackgirlsbuyhouses.com/. Or follow her on Instagram here: https://www.instagram.com/blackgirlsbuyhouses2/ or LinkedIn here: https://www.linkedin.com/in/therealsunday/

To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: https://adwordsnerds.com/group

Need help with your online marketing? Jump on a FREE strategy session with our team. We’ll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: https://adwordsnerds.com/strategy

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