If you can pull off effective organic marketing, you’re golden: You get traffic on autopilot which then turns into leads (assuming your website converts)—without spending a penny on clicks, traffic or engagement.
What sounds like a dream to most investors stays a dream for most investors. They make mistakes which get them short-term benefits, but crush their rankings (and lead flow) overnight.

As a business owner and investor, you risk something every day. Every dollar you spend on advertising, every investment in coaching, every new idea you turn into reality. There’s always a chance things don’t work out.

You’ve probably heard people tell you that FB ads or AdWords is the way to win. Maybe you’ve even tried to run a campaign yourself.

You can control many things: You control which marketing you run, who does your accounting, which agency you work with, which ZIP codes to focus on, etc.

In business, we often want things to be as easy as 1-2-3. If you had a single cause-and-effect relationship for each of your goals outlined, you would achieve them in record time, every time.
The problem is: Reality is more complicated.