One of the biggest mistakes real estate investors make is with their branding and positioning. Most investors want to appear like a professional corporation because they think it’ll impress clients. But this usually backfires and repulses your ideal customers. What’s the secret for building a compelling REI brand then? Today’s guest, founder of Black Girls

The real estate investing industry is going through a major change: Slapping up bandits signs saying, “We buy houses” with your phone number no longer cuts it. And if you’re not feeling the changes in the industry yet, they’ll be knocking on your door soon. But don’t worry. In this episode, today’s guest, founder of

Generating thousands of leads with Google Ads doesn’t mean diddly if Google sends you all low-quality leads. And yet, that’s a problem many real estate investors face, especially with Google’s new algorithmic bidding function. Algorithmic bidding is an easier and, in theory, more effective way to run your Google Ads campaigns. But by default, Google

The short-term rental space has a massive amount of untapped potential. There is no competition. Younger generations want to live a nomadic lifestyle. And today’s guest, co-founder of Techvestor, Sief Khafagi, knows how to drive 52% more occupancy than your competitors. In this episode, Sief shares why the short-term rental market can become your most

The real estate industry is archaic compared to the tech industry. That’s why former tech employees can cause massive disruptions in real estate. In fact, that’s exactly what today’s guest, former Facebook employee turned short-term rental investor, Sief Khafagi, did. In this episode, Sief shares big tech secrets about hiring, leadership, and scaling with you,