When you learn about online marketing for your real estate business, you eventually have to learn about data. Data is everywhere and investors from the lowest to the highest levels tout the value of data.
But with data being such a buzzword, it’s hard to know which data people talk about and how to use it.
As an investor, you’ve probably looked at your local market—and found the one thing you hoped you wouldn’t find: Fierce competition. Many investors despair in the face of competition. They think they’ll never close a deal, they give up on their dreams of doing what they love.
There’s hardly a better feeling than closing a deal. It helps us feel successful. It makes us money. And it gives the seller peace of mind.
But in the real world, not every deal goes through that smoothly. Sellers often get “burned” and real estate investors have earned a notorious reputation because of it.
Digital marketing is awesome: Done well, you get to generate highly targeted leads on autopilot while you invest a fraction of what you make back.
While this is the reality of many investors, many others try their hand at online marketing, think they don’t see results… and quit.
If you can pull off effective organic marketing, you’re golden: You get traffic on autopilot which then turns into leads (assuming your website converts)—without spending a penny on clicks, traffic or engagement.
What sounds like a dream to most investors stays a dream for most investors. They make mistakes which get them short-term benefits, but crush their rankings (and lead flow) overnight.
