Podcast

Episode #121 – Google’s Changing How Keywords Work! Here’s What You Need To Know…

If you don’t know how keywords are being used in Google Ads, you’ll never know which one performs the best. How will motivated sellers find you with an ad that is hiding on page 10 of the search results?

Trusting the changes Google makes in advertising is equivalent to blindfolding yourself. You’ll never know which ads bring sellers and which only bring expenses.

In this episode, you’ll learn how to optimize lead quality and attract motivated sellers consistently (despite how Google operates).

Show highlights include: 

  • What Google’s keyword match types are doing to hide you from motivated sellers – and how to make your ads pop up everywhere now. (1:38)
  • How the recent changes in Google Ads can manipulate the clicks you get and deals you make (if you aren’t careful). (4:41)
  • Why Google AI systems treat your ad like an amateur and how to get smarter clicks and closes (without needing a fancy algorithm). (8:26)
  • Why trusting Google’s leads is the last thing your business should do – and how to instantly attract the people ready to sell and close right now. (12:12)

To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: https://adwordsnerds.com/group

Need help with your online marketing? Jump on a FREE strategy session with our team. We’ll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: https://adwordsnerds.com/strategy

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