Have you ever noticed how most government programs fail? The reason they do is because there are multiple competing criteria for success.
Real estate investors make this same mistake when they’re running ads. When you want high lead volume, a low cost-per-lead, and high-quality leads you make it almost impossible for your ads to succeed — because each of these criteria compete against each other.
Not only does this “nuke” your budget, but you end up getting the lowest quality leads possible. It’s the worst of all worlds.
In this episode, I’m revealing why most things fail and how optimizing for one criterion saves you from falling in this trap.
Show highlights include:
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