Humans have a weird psychological quirk that “nukes” your marketing results. And this is especially true with real estate investors.
What’s this quirk?
After you’ve had a record-breaking month, not achieving that level of revenue feels like you’re declining. Because of this, real estate investors will try and fix something that’s not broken, which could wreck your revenue.
The problem with this is that it doesn’t account for randomness.
Marketing is random. Just because a PPC ad didn’t generate as much revenue as it did last month doesn’t mean it’s broken. But if you let this fool you, you could destroy your best-performing marketing campaigns.
In this episode, you’ll discover a simple way to prevent your emotions from sabotaging your marketing. Listen to the episode now before you make this mistake!
Show highlights include:
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For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/adwordsnerds.
If you’re only days away from considering launching PPC, let’s talk about getting the most out of every single click.It’s not just about getting people to see our ads, it’s about making sure that when they click, it’s because they’re genuinely interested in selling their property and that the click leads to a true quality
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