Podcast

Episode #152 – How To Optimize Your Performance Over Time


Humans have a weird psychological quirk that “nukes” your marketing results. And this is especially true with real estate investors.

What’s this quirk?

After you’ve had a record-breaking month, not achieving that level of revenue feels like you’re declining. Because of this, real estate investors will try and fix something that’s not broken, which could wreck your revenue.

The problem with this is that it doesn’t account for randomness.

Marketing is random. Just because a PPC ad didn’t generate as much revenue as it did last month doesn’t mean it’s broken. But if you let this fool you, you could destroy your best-performing marketing campaigns.

In this episode, you’ll discover a simple way to prevent your emotions from sabotaging your marketing. Listen to the episode now before you make this mistake!

Show highlights include:

  • The dark side of having a record-breaking month that can kill your momentum ([3:43])
  • Why luck is responsible for your best months in business (and how to increase the chances you get lucky) ([5:12])
  • The insidious way record-breaking months trick you into making boneheaded decisions ([8:09])
  • How “Statistical Noise” fools real estate investors into depleting their revenue (and the simple way to prevent this) ([10:57])
  • The “Trend Secret” that consistently produces better marketing results over time ([11:20])

Need help with your online marketing? Jump on a FREE strategy session with our team. We’ll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: https://adwordsnerds.com/strategy

To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: https://adwordsnerds.com/group.

Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.

For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/adwordsnerds.

You May Also Like...

7 Tips on Closing Deals as a Real Estate Investor

7 Tips on Closing Deals as a Real Estate Investor

In real estate investing, everything revolves around leads: if you have them – business is good, and if you don’t have them – you double and triple check your lead generation funnel to see what’s wrong. The fact that you deal with multiple channels (direct mail, email, SEO, pay-per-click ads, social media, and others) doesn’t

Use These Real Estate Marketing Terms To Boost Conversions

Use These Real Estate Marketing Terms To Boost Conversions

Have you ever had your marketer talk about doing split testing for the lead magnet to reduce bounce rates on your website? Or about using an automated bid management to lower the cost per acquisition of your ad campaign? And all the while your mind was going, I should have paid better attention in that