Episode #268 – Growing Your Business On Social Media with Karlyn Ankrom

Get set to boost your social media skills with Karlyn Ankrom on this week’s episode. With 15 years of experience, Karlyn knows all about making a big impact online. She’ll share her special “Fan Fire Starter” framework and give you smart tips on how to handle the hectic world of social media.

Learn how to connect with your audience, build trust, and improve your online visibility. Whether you’re just starting out or looking to improve your current strategies, Karlyn’s advice will help you step up your social media game.

Don’t miss out on learning how to make your social media work better for you.

Show Highlights:

  • Discover the power of social media for business growth. [03:21]
  • Interesting facts about the current social media landscape. [07:51]
  • Are you a thought leader looking to connect? [12:03]
  • Find out how TikTok shaped the new perception of video. [14:24]
  • Here are some amazing tips on sharing the right content. [16:59]
  • Do you know the importance of testing in growing your social media? [19:13]
  • Here is an example of engaging the audience off the social media platform [24:44]
  • Learn about structured frameworks to ignite fan engagement. [26:47]

For more information about Katlyn Ankrom go to:https://www.linkedin.com/in/karlynankrom/

To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: https://adwordsnerds.com/group

Need help with your online marketing? Jump on a FREE strategy session with our team. We’ll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: https://adwordsnerds.com/strategy

Read Full Transcript

You're listening to the REI marketing nerds podcast, the leading resource for real estate investors who want to dominate their market online. Dan Barrett is the founder of AdWords nerds, a high tech digital agency focusing exclusively on helping real estate investors like you get more leads and deals online, outsmart your competition and live a freer, more awesome life. And now, your host, Dan Barrett

0:39 All right, what's up and welcome to this week's episode of the REI marketing nerds podcast. As always, this is Daniel Barrett here from AdWords nerds.com. And look if you need more leads and deals for your real estate investing business. You know where to go. It's AdWords nerds.com. We will help you put together an online marketing strategy for your market. All right, this week I've got a fun one. I've got a another marketing person on the show. Carlin ankrum from Oh snap social.com That is oh H snap social.com Carlin is an expert in social media marketing. I want to be on social media like organic social media, obviously, like everyone else, I've consumed it. But I've never really been a master at actually doing it. I've always hired people that were good at it or kind of, you know, use use different teams of folks. And was pretty curious, like, how do you go about building a strong organic social media presence and actually turning that into money? Right? Like revenue, customers, clients, sellers, whatever it's going to be? Well, that's what Carlin does. She is fantastic. She's so much fun to talk to great at explaining exactly how you go about doing this whole growth on social media thing. So without any further ado, let's get into my conversation with Carlin. ankrum from Oh, snap, social. Carlin. Welcome to the show. Thank you so much for being here.

2:03 Thank you for having me, Dan. I'm excited to be here I am. I'm also excited to have this conversation, because typically, we have real estate people on this podcast. But I am a marketing person. And I don't know much about how to do social media well, and I am so excited to kind of tap into your expertise. So very pumped for this. For people that don't know you are familiar with Oh, snap it what let's kind of talk give the people a 30,000 foot overview of who you are what you do what Oh, snap socials, all that.

2:34 Absolutely. So I am backed by a fancy pants journalism degree. And I realized very quickly that I didn't really want to be a news reporter writing for Big Time magazines, because something in me knew that that wasn't really going to be the way of the world for much longer. And just for context, and to show maybe how young and or old I am, is I have been in social media for the past 15 years when web 2.0 was just starting to come out. Now we're on web three, and all the things associated with that. But it was back then when I realized, Oh, this is a game changer. Because people can now control the narrative of their company without having to spend money or time and energy putting out a press release. And I was like, Isn't that fascinating because now from a journalism angle, at first, looking at social it, get what I need in this 24 7365 news cycle exactly what I wanted when I needed it, and I didn't have to wait, I can just get it and grab it and know who to talk to right then. So it's kind of the best of both worlds. So I really, really leaned into that a goal and all of my career thus far. And I had worked for associations, membership organizations, all the way up to startups who are good matter otherwise, we all been there mismanage their their financial stability, been laid off.

And because of that, I started Oh, snap social on the side. And I did not have the guts to quit the safety of a full time job which, looking back I'm like full time jobs are also not safe. Because I was let go from two startups because of that, which were full time jobs. Anyway, my logic was a little wonky. But I got the courage and I finally started Oh, snap social five years ago. And all we focus on is being a social media agency dedicated to creating compelling content that ultimately gets you to that conversion step. But we don't know how to do that until we unpack audit where your channels currently exist, walk you through a sustained, sustainable and strategic strategy, right? All the way through that kind of content creation, whether we're doing it with you, we're doing it for you, or you are DIY it yourself, but you want us in your back pocket to kind of ask questions and get those tried and true answers. Share from the trenches of social because We are not just people who talk theory and methods. We are in there right there with you. Yeah, alongside you are.

5:07 So that's super cool. I love that story. And I love your comments about the full time job is not always the secure option, even though we tend to think of it that way, which is very true. I want before we get to social. I'm very curious if you find that today, in your business, doing social media work being at the head of this kind of agency, do you find that there's anything from your journalism degree that you still use? Or like a framework that you view the world through? Or do you find? Do you find that you kind of never go back to that?

5:37 Well, it's interesting, because I would like to say that my journalism degree, it set me up really well, in that I, it, I'm a Swiss army knife, I can do all the things, I can write the content, I can edit the content, I can steal the video, I can edit the video, I can create the graphic, I can recreate the graphic, I can make it all it's all very comprehensive of what I learned in my degree. And like, thank goodness, because no other skill set has been more needed in that kind of, I'm going to call it like a digital unicorn like kind of methodology. To be more present a social social, you need to be all the things. And also you need to have a level of tough skin, which journalists need to have social media, people also need to have that because the amount of trolls and negative comments that happen on a regular basis. I'm always telling my clients and my friends in this space, you have to have a strong mindset and check in on that often. Because that's part of being part of the social media landscape today, and probably in the not too distant future. So I would say I have learned a lot about not just how to create content, but also create content that compel someone to do something or feel something right. Because that's all we want to while we want at a socialist to feel seen, to be entertained, or potentially even escape our our current circumstances. Just kind of keeping that in mind. Okay,

7:03 so you mentioned web 2.0. Right. You and I were both we, it I think a lot of people who are kind of in established businesses now we've been not all but a fair chunk of it. They've been there through the kind of ushering in of social media and the kind of shift over maybe they were paying attention. Maybe they weren't. I'm in my 40s now, and I'm for the first point that really is the first time in my life where I actively feel disconnected from what's going on. Like, I was like, you know, like, I was big into Twitter when Twitter started and like, all these things, and then at some point, everybody just kind of lost me. And I was like, that's okay. You know that I'm fine with that. Right. But for people who maybe weren't staying abreast of like, what was going on in social media and like, kind of where we are today? Can you lay out like, what is the social media landscape today? Like, where are people? What are they doing? Like, if I'm a business, and I'm just getting started and trying to think about where I'm going to invest my time, like, what are my options? The

8:00 first word that came to mind when you said, what's the what's the social media landscape right now, my first word, you want to know what it was? Yes, chaos. Boss, we are social media managers, social media strategists, social media, agency owners, we are the wranglers of chaos. Here also the lack of a better term, because I've not come up with something that snappy that at that size right now. But like, we're like coaches in a lot of ways to our clients. Because we tend to overanalyze all the places where we can show up, rather than focusing on the places that won our existing clients are already using and you don't know where your clients are online, you probably should ask them, and that's okay. You can ask them these questions. First thing, you know, if you're having a discovery call, you're having them your your meeting, hey, where do you hang out online? Hey, where do you where do you like to hang out online? Oh, they're gonna be like, Oh, I like LinkedIn, or like Instagram, whatever, then you can go look at their profiles, see what they're talking about, see what other people are saying, and hop on and join them over there. I think we all think we need to be in all of the places. And that's just not true. Because you need to be where your audience is, and where you know that you can be consistent. Those are the two biggest identifiers for me, and what I tell all my clients. And it's funny, because I used to only play on two platforms. And then there's that one person that gets on a discovery call with me. And it's like, why don't you have a Facebook? Why do you have a Twitter? And I'm like, because I'll have the time. Okay, I'm busy building everyone else's content. And so what's interesting is I now have like, a trickle on other platforms. I abandon ship on Twitter. I just kind of left that because I don't know what chaos is happening over there at the moment are staring to bowl I think, yeah, understandable.

9:47 I'm like, I don't I can't create a strategy because it's not stable enough for me to test something for long enough over there. So I've really doubled down on LinkedIn and Instagram for two reasons. One, I know business happens over on LinkedIn, people do business with other people over there. And I can be consistent over there. That's where I've made majority of my money, where I connect with like minded professionals and get leads, Instagram allows me to kind of have a little bit more fun, be a little bit more creative, and kind of share behind the scenes of what happens on a daily basis over here. So you're gonna get similar content in terms of advice, tips, things like that. But the way in which they're shared are different. Can I ask you about LinkedIn? LinkedIn is, to me the most confusing platform in the sense of like, most people, I have a LinkedIn. Right, I have everybody that has a LinkedIn. But like, whenever I log into LinkedIn, I am like, Who are these? What is happening? Who are these people? Like, what are you talking about? Like? It's, I don't know, like, what how people are using it. Right. But clearly, they are using it. Like I was under the assumption of like, no one actually uses LinkedIn. It's just like a Resume page. But that's not the case. Can you like lay out the case for LinkedIn has dinner like, I only have so much time, I have only so much energy? Why should I put stuff on LinkedIn,

11:09 LinkedIn right now. And it's funny, because I would say I was right there with you a couple of years ago, I was like, LinkedIn is so buttoned up and not fun. And it's just a bunch of resumes sitting there on a website and getting stale. And people are, you know, they have profile pictures, partying, like it's 1999. Like, they don't even look like that anymore. And then I think what happened was, during the pandemic, people are like, Oh, my profile doesn't look so good. The amount of audits on LinkedIn I did during the pandemic was insane. Only because people knew that they were not, they couldn't be out and about as much as they were, especially in the beginning, people were trying to find other people on a network for professionals like LinkedIn. And so they have to shine it up, spit, shine it up, get it all ready to go. And what I'm finding most relevant there is, especially if you are undergoing like a thought leader, expert, subject matter expert on a particular thing, and you have something to share that your audience would really resonate with. And also start as a jumping off point for trust building. LinkedIn is a great place to do that. Because people are there not just to network with other professionals, but they're there to research to find new things to find, you know, training opportunities, or other people like them, because they want to have virtual coffee and talk about a challenge that they're having. And I think people are more open to that level of connection.

On LinkedIn, rather than a Facebook when you're like this, this person for real. I also liked that LinkedIn listens to their users. That's a big thing for me. They don't give us like useless updates that no one asked for. I don't know if you've logged into Instagram lately, but the Instagram stories like all the stickers are like rearranged and like hard to read. And no one asks for that. But we don't need that. But LinkedIn was like, Okay, I hear you, you're getting spammed a lot in your DMS in your inbox. So we're going to take that tide and separate that. So the people that you know, that you're connected to is priority now. And all the rest of it is in your other inbox. And I was like, thank goodness, right? Because it makes it easier. It makes me want to go there more often than before, because I had to sort through all that spam. But I'm in the exam, the algorithms are getting smarter, which I which I like because it's showing me more relevant content to me. Yeah. Because before I would call like the drunk on calls always like late to the party, and like, it didn't make any sense. LinkedIn is getting a little bit more hip with the time.

13:35 I didn't know that. My uncle. Yeah, that's fine. So okay, you sold me on LinkedIn. But I'm gonna play the client that doesn't read social media only because I am in actuality a client that doesn't know anything about social media. So I had heard that everything is video now. Is everything video now? And if so, what do I need to know about doing that in a way that actually makes a difference on my business? It's so funny, because video has been around for like eight years, like videos and nothing new. It's always been something that people have shouted from the rooftops in various contexts. What I like about video, and the reason why people are paying more and more attention to video, especially in the short form is because of tick tock, tick tock found the sweet spot they found what works, not just video, but they've also found an algorithm that is like super smart, like scary, smart, that it shows you things that you like thought of yesterday, and you're like, you reading my mind, yeah, shows that content and their algorithm is just so good. And so then turn all the other platforms are starting to adopt this like video, first vertical video first way of thinking about their content and prioritization. I will say what I like about LinkedIn is it's not all video over they're not Yeah, they're tempting. Remember Has it according to social media today.com, which is like an online publication, they are testing vertical video feeds, like tick tock like reels on their app. What I like about that is I don't envision that being something that's widely adopted by a lot of people, except for people who are C suite thought leaders, authors, speakers, you know, those types of folks, I don't see like the average VP of, you know, finance, sharing content in a vertical video. I just don't see that happening. Right. So, but I also know that written word over there in the form of LinkedIn newsletters are like, crushing right now is crushing in terms of visibility crushing in terms of impressions, and it also shows up on search is that

15:48 Google is sort of like substack. Like, is that the use of LinkedIn newsletters? But I'm not familiar with that. Is that what we use to describe to someone that you get it in your email inbox? Essentially? Yes. Okay. Yes. Yep. And it's basically a place where articles on LinkedIn where the use of just like post and like, Be gone, basically, from your, like, gifts. If it's not there, it's not there. This kind of serves as a helps for it to live as articles to live in Georgia. But not all articles have to be a newsletter. Yeah. So there's obviously a lot of different channels, a lot of different formats. Right. So we've talked about long form writing, and we've talked about video, and then the short form video, and everything in between, all of these things are kind of vehicles for for content for information, right? So for if I'm a business, I'm looking ultimately to connect to clients and grow my business and grow the level of success that I have, but how do I know? Or even how do I think through the problem of deciding what to actually say? Whether it's in a video or a newsletter, or a short form post? Like, what kinds of information should I be putting out? And how should I think about the way in which I do that

16:59 this is a spectacular question. And I had like five ideas pop into my head at once. So I'm going to sort through it. The first thing is any type of content that you want to share, whether it's in a video or written word, or what have you, it's probably nine times out of 10, or pre exists between your ears, aka in your brain already, what I always tried to steer my clients away from is overly scripting of video, overly polishing, written word we don't get away with as much in terms of like, you know, blacks, people on social media want like real video. So if you flub up or you say something, or you go off on a tangent and come back, it's way more forgiving. And it's also expected, because if you show up with a polished video, it is going to fall flat, right on space, it's not gonna work. So I really want you to think about what content already exists in your head. What are the frequently asked questions people ask you all the time that you're tired of asking or tired or tired of answering, start there, and always focus on sharing the what, not the how, especially if you sell the how, how to do something. And there will be other people in my industry that will be like, share it all, be valuable, share it all shared up. And I think there is some merit and that because I've seen people who just outwardly share everything, the how the tips, the where to find things, and they get a lot of audience and then they can then later sell them on whatever else. I sometimes, again, different different shows or different books, it just depends on your strategy and how your comfort level of sharing the hell to what you do. Gotcha.

18:35 So the idea is, you know, we're talking about the whatnot the how we're answering frequently asked questions, are there places where people tend to try to do this and then go wrong, right? Like, what are the big mistakes? That if I just jump into social media, I'm like, I'm just gonna, that's easy. I'll just answer all the questions and you know, body, I'm pretty blase about it. What's going to trip me up? Like, where do Where do people tend to go wrong when they try to do this? Usually,

19:01 it's, I'm offered people just like taking the reins and running because lesson social media, you don't get enough insights of what's working and not working unless you test a bunch of things. Yeah. That being said, you have to have a strategy and understanding what it is that you're testing. So that you know at the other side, what's this successful use of my time, energy and effort. So if you don't have a strategy backing you up before you kind of hit record, that's maybe something to kind of slow down before you speed up kind of deal and really understand where am I putting this content? Why am I putting it out? Who am I trying to reach? And what is again, I always ask people, if you ask nothing up yourself, what does success look like on social media to you? That was a question I ask all of my clients. And the reason why I do that is because it lets me know one. Are your expectations manageable. Listen, everyone wants 10,000 followers tomorrow. We all do we too same. Yeah. But in your array growth is 5% month over month, it's gonna take a while. But if you want that quickly, that changes our strategy. And he goes from like 50%, organic, and you know, 50% paid to, like 70% paid, right? So the strategy shifts and changes. But if you don't have the plan, and you don't know where success is and what you actually want, and why you want it, because, again, 10,000 followers are great, but if I don't have 10,000 email addresses that I Oh, yeah,

20:27 well, let me ask about that. Because this used to be back in kind of the heyday of me, and, you know, the heyday, but certainly, let's say, the beginning of web 2.0 was kind of coincided with kind of what I think of like the golden age of like the digital marketing, marketing people, right? And it was always about, okay, like, you're gonna put them through a webinar, you're gonna get, you're gonna get their email. And then the emails got like a follow up sequence, which puts them in a webinar, which gets them on a call with Bob Oh, it was like, all thing, right. And there was a lot of infrastructure built up around that. And my impression of that is that it's that's very much changed as people's behavior online. And the way that they sort of digest information has changed. You mentioned, and this was always the thing that I was taught, keep in mind, like, I'm a paid media guy, right? I'm on the ads. So one of the things that we would always say in the paid space about social was that just like what you said, you don't own that audience, right. And so mostly, because online marketing, people are always doing something kind of vaguely shady, they're always like, it can all be taken away from you at any sec, right? You get like sued by the FCC or something. And you're, you're you lose it all. So it was always like this, you get them on and sweep up them exactly right. Or it's like, I took too many pictures in front of this Corvette that I rented, and now I'm in jail. So. But it was always like, You got to get them on to a list. Right? How do you think about that problem today? If it is, if it if it is a problem, like, is the ultimate goal to get them off of the channel onto something that you own? How do you think about that, I

22:07 think there's still relevancy and driving traffic off of a platform. The reason being one, you don't own your followers, I tend to agree with that. But the way in which we bring them into our lists has to be one that is baked in value, meaning you have to give them something of value. And that's true, tested truth, all that good stuff. The problem is, like, up to your point, consumers are a lot smarter now than they have been. Because we're all we understand, like, oh, when they're when I'm on this workshop, or I'm on this webinar, they're gonna try to sell me something at the end. You know, timeshare presentation, you're like, I know, I get a free piece at the end. But there's a there's a, I'm still

22:53 not going to buy because I know what this whole process is about. Same thing with all the online, which is why like, The webinars are tired things like that. Do they work for some people? Absolutely. And I love to see how the, how the market changes from like, we're running a masterclass, or we're running a webinar that we're running a masterclass. And now we're working running workshops. And now we're running challenges. It's like, as a marketer, I'm sure like, we're very jaded, right? Like we'd like know, what's up and like, the tactics that people are leveraging. But I think it goes back to understanding where your goals are. And so there's different types of calls to action that you can do that feel authentic to who you are, and where you want to drive traffic. And also, to your point, behaviors have changed, knowledge has changed, people understand the game that everyone's trying to play online. But if you do not take the time to share the solutions, whether it's lead magnets, you know, a freebie, download a checklist, whatever, then you're doing not just yourself a disservice, right? Because it's not hitting your goals. But the people that have spent time following you engaging with your content, want to hear for more from you, you're not giving them more that they can engage, get more into your ecosystem. So I still very much believe of connecting all the digital dots and you need to, but how you do it, I think is different than in years pass. Yeah. And different tactics work for different people. But you have to ultimately build up that trust first, just like anything.

24:20 So when can you give me an example? And if you can't, it's fine. But because I don't want to pry into anybody's specific stuff. But can you give me an example maybe from either someone that you know of, or somebody that you've worked with, where they had like one of these kind of whatever you want to call it opt in offers, or these kinds of ways of engaging people off the platform that were authentic to them and felt good to the audience, right, because I think, at least I think a lot of people have this kind of feeling of like, I don't want to ask them to give me their thing. It just feels weird, right? There's there's some resistance there. So what's a good example of someone who like really nailed that where it felt authentic? It matched what they wanted to do, and it served their kind of broader business goals at the same time.

25:05 So I am to one I'm actually going to utilize myself because I also know that I need to do this more often because I don't like feeling achy and salesy and all the things. But every time I share a freebie, someone downloads it, and then ultimately shares it with their audience. And then I get like 50 downloads in like less than 12 hours. I'm like, Huh? So again, it's thinking about not just like, how am I going to One to One help somebody. But for example, when real first hint came out around August, September 2020, I like popped in, I was like, This is my jam. I was like, getting married, like social media, and like the dancing fondness of Tik Tok, that my husband who works for the government was like, probably Dolby on that and I was like, why I'm bored is 2020. Anyway, I doubled down on reels. And when I did that, I realized that a lot of people were asking me how I was doing this, the mechanics How are you organizing your thoughts into video and I was like, what this is like, second nature because again, degree used to telling stories online. So I created freebie how to you know, I called it because I love puns, really good ideas, like R E, L, and N A. But um, T. SQL. I got it that and people downloaded it. And I shared it on my Instagram stories. I said, Hey, I I've been authentically people had been DMing me asking me how to do rails people have been coming. My clients were like, Why do we need to do this thing.

And I was like, Okay, I'm tired of answering. I'm going to create a freebie. I shared it on my stories of like, Hey, you can check this out. It has some concept ideas, as well as a tutorial of how to create your very first real people downloaded it. My friend shared it in her Instagram group that had over like, 450 people in it. And I got like, I was like, my phone was like thinking giving name. I was like, what is happening? And then she like messaged me, she's like, I hope you don't mind Miss shared your freebie in my group. I was like, That explains everything. Yeah, had I not shared it, she wouldn't have seen it, she wouldn't have shared it inside her group, positioning me as part of like her authority network of people. Similarly, one of my clients, she is I serve a lot of like MD PhD types who are very clear on their message, but they don't understand the mechanics of how social media works. Yeah. And this was again, she's like, I'm really comfortable on video. But I write that's like, my content hub, my anchor piece of content is, is writing. And she's like, but I know that I need to be doing rails because my audience, she was a human sexuality professor at the University of Washington, you can put that together.
And she was, you know, they're squashed a stigma around the lack of education or sex education, and all of that. And she went and share content. She did trends, she shared, like talking voice videos. And I told her, I said, you need to test all different types, as well as the carousel posts. And I said, one of those is going to hit and resonate with somebody. And then she messaged me on a Saturday, I remember this, I was getting coffee in my in my kitchen. And she's like, What do I do? I'm just like, What do you mean, her real had almost 3 million views on it? Oh, it's awesome. Howard. Now is when like, real is real, like real easy to like, I'm asking that away from her. But it was it was less adopted. So more content was getting kind of shared higher. And I She's like I said, Now what do I do? I said, Remember that time I told you that you needed to set up something simple like eating because you need to have a website at that point. Oh, as you can use to have a Google Form ASAP, and ask people that they come into your DM, do another video say, Hey, if you're new here, I love to connect with you. Because what she was trying to do just for context, she was trying to grow her following on Instagram and eventually Tik Tok, and grow her email list. And the reason being is because publishers she wanted a book deal. And publishers won't look at her because she didn't have enough of an audience amongst those three platforms.

29:02 Yeah, this is like a thing, right? They want you to sort of bring a pre built audience in with the book a lot of the time they got engaged one, two, so it's like not enough to have like, all these followers, they also have to be engaged. So yeah, so that was one thing that she did. And I think she's got that put together as she's like, I see now that you meant I really needed to get that ready. I was like, Yeah, you're the one I did what you told me to do. It worked. And now I'm successful. That's pretty cool. She was having a meltdown. And she was she was panicked. Because she was like, I know that you said this was happening eventually. But I don't know if I was mentally prepared for this. Like, okay, I was like, you're fine. You know, people don't really think about like, how many people was 3 million people. That's a lot of people. Right? It's a lot. It's a lot of you. Shoot, if my reel gets 30 people looking at it. I mean, they get more but like 30 people looking at my reel, that means that's like 30 people walking into my office right? announced will be like, hey, right.

30:01 What do you got going on in here? What's up? Yeah, like? It is cool. I like that a lot because it is it's like sometimes people are like, well, if it doesn't have like 100 million, bazillion views, it's not successful, but you're like, yeah, if I, if I said like, Hey, you can give a free you know, whatever it however long it is minute long kind of explanation of who you are to people that are interested in what you do for free, you're able to put you in a room with those people, you would do that in a heartbeat. Right? What a great opportunity. Yeah. Now let me ask you because for people who are curious about learning about this stuff, and you know, potentially working with you, obviously, we mentioned at the beginning of the thing, it's Oh snap social.com. And that wanted to point out that you've made all these kind of free resources available for folks at Oh snap social.com/resources. So if you're listening to this is Oh, snap, like, oh H snap social.com/resources You could go there and get a bunch of really cool stuff. I also wanted to ask about, you know, we were talking before we hit record, you are going to be doing some kind of workshops. And it sounds like a little bit more teaching and training, you want to talk about why you decided to shift into that, like, what kind of thing you're going to be covering for folks.

31:17 Yeah, absolutely. My biggest passion is giving people the mechanics, the strategy, so that they can take their social media reigns and like run themselves. And that's something that I always always, whether you're a client of mine, or just like in one of my classes, that's what I always try to teach is it's not just like methodology. It's actionable tactical things that you can go and implement. And things that I've done myself that you can then modify for your particular audience, your particular platform. So I have a few coming up beat just stay tuned. If you don't follow me on LinkedIn. That's where I put a lot of it. The spotlight Carlin ankrum Over there, I also will be promoting it on my website. So you can follow me there. And it's going to be we have one coming up for about repurposing content, wanted out short form video and overcoming a level of impostor syndrome. And thinking like what you share doesn't matter. And how to reframe that a little bit so that you can drive towards success and not worry about what everyone else is doing. Because what they're doing doesn't matter. And so I'm really excited about that. So it's a little bit of mindset, a little bit of mechanic around it. So I'm excited for that. And it's just, I just have the energy to inspire others just to get it done. You know, it doesn't have to be overwhelming, it gets to be fun. But I think a lot of the stress over it so much that it just paralyzes us from taking any sort of action. I

32:41 mean, that it's it's always the case, right? We have so many reasons why we can't do something or it won't work that we never actually tried to do it in reality and see what happens. And it's it. I think, like you said, so much of it just comes down to like sharing who you are authentically and not trying to make it like the most glossy, you know, like good studio lighting and like, you know, this angels and everything. It's okay to just be like, Hey, I'm making a video that unicorns just like, I only buy from companies with rainbows and unicorns in their videos. That's a thing I do. Well, Carlin, this has been amazing. We talked about Oh snap social.com You can go to Oh snap social.com/resources. I have one last question for you, which is for folks that might be curious about working with you. We talked about the workshops, I should go follow, Carl. So you can kind of hear about that when that happens a little bit in the future. But for folks that are curious about working with you, how do they do that? How do they look into that? And And if people get people in if they're curious about doing this with you? Absolutely.

33:45 You can learn more about my fan and fire starter framework. Don't ask me to say that five times fast. You know, I love some alliteration journalism nerd, but you can go to Oh snap social.com forward slash services. And that breaks it all down for you. It also helps you understand, you know, if you're more of a company set scenario versus more of a thought leader, we have different options for those but everyone walks through our same framework, our pulse check our strategy and our advancement PSA. And that's where you can get to know a little bit more about who I am, who our team is. We're small, but we're mighty. That's what we like to say and kind of get clarity on where it fits. We always kick off with a free discovery call just to kind of get you acclimated and get you to understand kind of what it is that would be best suited for you within our framework so amazing.

34:33 All right so oh step social.com is the place to go obviously Carlin gang crumb, which I got to write Carlin ankrum Like anchor and Rome together. Thank you so much. I will link to all your socials of course but you mentioned you're on LinkedIn. You're on Instagram. Do they find you there right oh snap social or under your name? Under my name on Instagram. I'm at oh snap social Carlota so if you look at both you probably find find me I'm wearing a hot pink sweater and I Are you serious? Yeah. And then on LinkedIn Carlin HRM you can look me up there. That is where I'm most active is on my personal profile. Alright, sorry, you're wearing a hot pink sweater. The lighting makes my skin look hot pink. I don't know if I'm just hot right now or whatever it is. But let date radiate the power. Yeah.
I cannot tell you how much I appreciate it. I, for me personally, literally taking notes and stealing stuff. So thank you so much for sharing your time and expertise. Really appreciate it.

35:28 Thank you so much for having me. All right, that's gonna do it for this episode of the REI marketing nerds podcast. Thank you so much for listening as always AdWords news.com. That's the place to go. If you want to work with me. You want to get some online marketing going for your real estate investing business want to work with honestly, the best ads management team in real estate investing today. It's AdWords nerds.com. That's where you can go. You can get on a free call with my team. They will help you put together a strategy you can use in your market regardless of whether you work with us or not. That is how it goes. Thank you so much for being here. I really do appreciate you as always, and I'll be talking to you very soon.

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