Podcast

Episode #71 – Barbell Strategy: How To Improve Your REI Results Without Stressing Out

Most real estate investors do one of two things: They do no marketing at all—or they market and sell so much on every channel that they never go deep enough to see results.

Neither of those are good. If you want to attract and close leads like a pro, you should execute what’s called a “barbell strategy”.

This is not yet another hack, trick or “quick win”. If you understand the barbell strategy, you’ll understand how to use all the marketing tactics so they actually work. Ready to become one of the few investors who really “gets” marketing?

Listen now!

Show highlights include:

  • The big problem with Facebook, Google and other marketing tactics. (3:05)
  • If you’re “kinda doing” anything in marketing, you’re wasting your money and time. Do this instead. (7:34)
  • How much time, money and focus to allocate towards strategies and tactics you’re only trying out. (11:31)
  • How to benefit massively off of high-risk, high-reward strategies without actually risking your business. (12:30)

To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: https://adwordsnerds.com/group

Need help with your online marketing? Jump on a FREE strategy session with our team. We’ll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: https://adwordsnerds.com/strategy

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