2021 brought a lot of ruckus to both real estate investors and online advertisers. It’s been one of the most difficult years for both groups — and most real estate investors fit into both groups. Why has this happened? There’s been a lot of changes in these industries that aren’t in our control. Apple killed tracking
The real estate investing industry is stuck in the past. And relying on old-school marketing strategies that used to work is a recipe for failure today. This includes SEO and content marketing. Realtors and agents have left real estate investors in the dust when it comes to SEO marketing. And this could doom the real
There is always something new in business and marketing. However, these last couple of years, we’ve seen a lot more changes than usual. Real estate professionals faced unique challenges due to the government’s response to the pandemic during 2020, even though real estate was on the list of essential businesses that were able to remain
As entrepreneurs, we have a million different problems that could affect our businesses at any point. For example, a high-performing ad could stop working overnight for seemingly no reason. When this happens, most entrepreneurs try to fix the ad because that’s the most obvious solution. But the obvious solution often doesn’t address the root cause.
In real estate investing, everything revolves around leads: if you have them – business is good, and if you don’t have them – you double and triple check your lead generation funnel to see what’s wrong. The fact that you deal with multiple channels (direct mail, email, SEO, pay-per-click ads, social media, and others) doesn’t
