There is always something new in business and marketing. However, these last couple of years, we’ve seen a lot more changes than usual. Real estate professionals faced unique challenges due to the government’s response to the pandemic during 2020, even though real estate was on the list of essential businesses that were able to remain
As entrepreneurs, we have a million different problems that could affect our businesses at any point. For example, a high-performing ad could stop working overnight for seemingly no reason. When this happens, most entrepreneurs try to fix the ad because that’s the most obvious solution. But the obvious solution often doesn’t address the root cause.
In real estate investing, everything revolves around leads: if you have them – business is good, and if you don’t have them – you double and triple check your lead generation funnel to see what’s wrong. The fact that you deal with multiple channels (direct mail, email, SEO, pay-per-click ads, social media, and others) doesn’t
Have you ever had your marketer talk about doing split testing for the lead magnet to reduce bounce rates on your website? Or about using an automated bid management to lower the cost per acquisition of your ad campaign? And all the while your mind was going, I should have paid better attention in that
If you have door-to-door sales experience, you can crush it in the world of real estate investing. It pays better, requires less work, and gives you a better life. But what if you don’t have door-to-door sales experience? Then this episode is for you! In this episode, Michael Lee, a former door-to-door salesman turned real
