What does it take to be successful as a real estate investor? Certainly not a college degree. I mean, yes, some universities offer courses on real estate finances, and popular REIs are invited to share their knowledge with young students. But what do you learn from lectures and even from Q-n-A sessions with eminent REIs?
Marketing on Facebook used to be straightforward. You would introduce yourself and what you do. Then a person would decide to sell to you or not. End of story. Now, clients need to know exactly who you are. They need to like and trust you before selling a home. There are dozens of investors that
You don’t need me to remind you that we live in challenging times. REIs are still feeling the ramifications of the crisis that started back in February of 2020. But this doesn’t mean that you won’t benefit from taking a look at the best real estate markets for investors, as the wheel may start spinning
Testing fuels all online marketing. It’s the only way to consistently improve your ads and get better results. However, there’s one big, fat mistake real estate investors make. They extend this logic when testing marketing agencies. And Google permanently bans real estate investors who try this. Not only is it ban-worthy, but it won’t get
Facebook marketing makes a lot of sense for real estate investors. It offers REI’s lowest cost per thousand impressions (CPM) compared to both traditional and digital marketing channels. And it’s also the most diligent way to target and track your audience (more on that below). But Facebook is more than an ad-slinging weapon. REI’s can
