Marketing on Facebook used to be straightforward. You would introduce yourself and what you do. Then a person would decide to sell to you or not. End of story. Now, clients need to know exactly who you are. They need to like and trust you before selling a home. There are dozens of investors that
You don’t need me to remind you that we live in challenging times. REIs are still feeling the ramifications of the crisis that started back in February of 2020. But this doesn’t mean that you won’t benefit from taking a look at the best real estate markets for investors, as the wheel may start spinning
Testing fuels all online marketing. It’s the only way to consistently improve your ads and get better results. However, there’s one big, fat mistake real estate investors make. They extend this logic when testing marketing agencies. And Google permanently bans real estate investors who try this. Not only is it ban-worthy, but it won’t get
Facebook marketing makes a lot of sense for real estate investors. It offers REI’s lowest cost per thousand impressions (CPM) compared to both traditional and digital marketing channels. And it’s also the most diligent way to target and track your audience (more on that below). But Facebook is more than an ad-slinging weapon. REI’s can
Do you ever feel stuck in business or life? The past couple of weeks have been rough for me. Nothing is going right in any area of my life. This happens to everybody — especially entrepreneurs. And it’s a lot more dangerous if you own your own business. Here’s why: When it feels like everything’s
