Testing fuels all online marketing. It’s the only way to consistently improve your ads and get better results. However, there’s one big, fat mistake real estate investors make. They extend this logic when testing marketing agencies. And Google permanently bans real estate investors who try this. Not only is it ban-worthy, but it won’t get
Facebook marketing makes a lot of sense for real estate investors. It offers REI’s lowest cost per thousand impressions (CPM) compared to both traditional and digital marketing channels. And it’s also the most diligent way to target and track your audience (more on that below). But Facebook is more than an ad-slinging weapon. REI’s can
Do you ever feel stuck in business or life? The past couple of weeks have been rough for me. Nothing is going right in any area of my life. This happens to everybody — especially entrepreneurs. And it’s a lot more dangerous if you own your own business. Here’s why: When it feels like everything’s
There are two types of real estate investors: Investors who think short-term and investors who think long-term. Short-term investors do everything in their power to squeeze every cent from their current deal. Long-term investors not only worry about their current deal, but every possible deal that comes as a result of their current ones. Only
Source: Pexels It’s a good year to invest in real estate. With historically low mortgage rates and high demand for apartments, you’d do well to leverage current conditions before they fizzle out. However, you are not alone in today’s market. You will have to build your brand, compete for tenants, and find motivated sellers. When
