Digital marketing is awesome: Done well, you get to generate highly targeted leads on autopilot while you invest a fraction of what you make back.
While this is the reality of many investors, many others try their hand at online marketing, think they don’t see results… and quit.

If you can pull off effective organic marketing, you’re golden: You get traffic on autopilot which then turns into leads (assuming your website converts)—without spending a penny on clicks, traffic or engagement.
What sounds like a dream to most investors stays a dream for most investors. They make mistakes which get them short-term benefits, but crush their rankings (and lead flow) overnight.

As a business owner and investor, you risk something every day. Every dollar you spend on advertising, every investment in coaching, every new idea you turn into reality. There’s always a chance things don’t work out.

You’ve probably heard people tell you that FB ads or AdWords is the way to win. Maybe you’ve even tried to run a campaign yourself.

a contractor using a drill

Getting construction costs wrong will kill your profit. There are a number of things that kill profit in real estate investment, but one of the biggies is getting your construction costs wrong. The concept is simple, but serious: mis-estimate the costs to flip the home, hire the wrong crew that takes too long, or get