If you can pull off effective organic marketing, you’re golden: You get traffic on autopilot which then turns into leads (assuming your website converts)—without spending a penny on clicks, traffic or engagement.
What sounds like a dream to most investors stays a dream for most investors. They make mistakes which get them short-term benefits, but crush their rankings (and lead flow) overnight.

As a business owner and investor, you risk something every day. Every dollar you spend on advertising, every investment in coaching, every new idea you turn into reality. There’s always a chance things don’t work out.

You’ve probably heard people tell you that FB ads or AdWords is the way to win. Maybe you’ve even tried to run a campaign yourself.

You can control many things: You control which marketing you run, who does your accounting, which agency you work with, which ZIP codes to focus on, etc.