The Grind – Our Monthly Management Process We’ve included written documentation of the entire Grind process in this Google Doc: https://docs.google.com/document/d/1G-T0HNDdMuOhs3lPT5ErytxNagH4b79HS7sOTbJqH64/edit?usp=sharing I suggest making a copy of the document and having it with you when you go through the Grind process on your own account.

If you’ve got a website or not, you can still use AdWords! Here are my recommendations… Services Mentioned: Investor Carrot http://oncarrot.com Unbounce http://unbounce.com WordPress http://wordpress.com

Enough Talk – how do we actually do this, anyway? Services Mentioned: Optimizely http://optimizely.com Visual Website Optimizer http://vwo.com Google Analytics http://analytics.google.com Tutorials on Using Google Content Experiments: http://blogs.techsmith.com/inside-techsmith/content-experiments-google-adwords/ https://support.google.com/adwords/answer/2404033?hl=en

Our In-House methodology for testing landing pages…

A Bit Boring? Maybe. But if you’re not doing this, you’re dead in the water… Google Support Document On Tracking Form Fills: https://support.google.com/adwords/answer/1722054?hl=en Hire a tech person to help you with inserting the tracking code: http://upwork.com CallRail support document on passing call data to AdWords: https://app.callrail.com/companies/187161840/google_adwords