There is always something new in business and marketing. However, these last couple of years, we’ve seen a lot more changes than usual. Real estate professionals faced unique challenges due to the government’s response to the pandemic during 2020, even though real estate was on the list of essential businesses that were able to remain
In real estate investing, everything revolves around leads: if you have them – business is good, and if you don’t have them – you double and triple check your lead generation funnel to see what’s wrong. The fact that you deal with multiple channels (direct mail, email, SEO, pay-per-click ads, social media, and others) doesn’t
Have you ever had your marketer talk about doing split testing for the lead magnet to reduce bounce rates on your website? Or about using an automated bid management to lower the cost per acquisition of your ad campaign? And all the while your mind was going, I should have paid better attention in that
In real estate investing, everything revolves around leads: if you have them – business is good, and if you don’t have them – you double and triple check your lead generation funnel to see what’s wrong. The fact that you deal with multiple channels (direct mail, email, SEO, pay-per-click ads, social media, and others) doesn’t
Real estate investors are always looking for opportunities to expand their network because the success of their business depends on it. Even if you enlist the help of a company to find leads, you need to have good people skills to close them. But that’s not the only place good people skills pay off –