The struggle for getting a consistent flow of leads for real estate investors is real, so every bit of help in the process counts. In this article, we will turn to a book which is popular among entrepreneurs – Blue Ocean Strategy by Chan Kim and Renée Mauborgne – for fresh ideas on lead generation.
Yes, you’ve read that right – we will talk about letters. There is such a thing as a real estate investor letter and many businesses close deals on leads obtained through these letters. While most of the communication for finding motivated sellers is done digitally (social networks, email marketing, Google Adwords, etc.), the success of
Direct mail – or sending promotional mail to motivated house sellers – has been the go-to marketing technique since the early days of real estate investing. While the industry has moved on to adopt digital marketing on a grand scale, the relevance of these traditional techniques remains to this day. Not least of all because
The success of real estate investors depends on a single requirement: the availability of motivated sellers in their market. Unlike realtors, who have to satisfy a lot of requirements to make a profit, real estate investors simply need to satisfy this requirement to excel at their business. Of course, other steps like in-house processes, marketing
Back in the spring of 2020, most of us were surprised by the outbreak and rapid transmission of the new virus. Not only that, but we also didn’t know what to expect. How long will this crisis last? Will people stop buying and selling houses, effectively bringing real estate markets to a standstill? What can