Enough Talk – how do we actually do this, anyway? Services Mentioned: Optimizely http://optimizely.com Visual Website Optimizer http://vwo.com Google Analytics http://analytics.google.com Tutorials on Using Google Content Experiments: http://blogs.techsmith.com/inside-techsmith/content-experiments-google-adwords/ https://support.google.com/adwords/answer/2404033?hl=en
Our In-House methodology for testing landing pages…
A Bit Boring? Maybe. But if you’re not doing this, you’re dead in the water… Google Support Document On Tracking Form Fills: https://support.google.com/adwords/answer/1722054?hl=en Hire a tech person to help you with inserting the tracking code: http://upwork.com CallRail support document on passing call data to AdWords: https://app.callrail.com/companies/187161840/google_adwords
The Basic Things that all your landing pages should include… Link to the DKI Tutorial listed in the video: http://www.ppchero.com/dynamic-landing-page-content-how-to-increase-conversions-through-increased-relevancy/
Landing Pages Can Make or Break Your Account – and Here’s why…