If you’re only days away from considering launching PPC, let’s talk about getting the most out of every single click.
It’s not just about getting people to see our ads, it’s about making sure that when they click, it’s because they’re genuinely interested in selling their property and that the click leads to a true quality conversion. Understanding the nuances of the Google Ads auction is key to this process, because it’s not always about who is willing to pay the most. We need to be strategic to ensure our budget is allocated efficiently and not wasted on irrelevant clicks.
One of the main ways to maximize your clicks is by improving your Quality Score. Google uses this to decide if your ad should be shown, and where. A higher Quality Score means your ad appears higher in the search results and costs you less per click. To improve it, focus on having a great landing page experience where people find what they expect when they click. Also, your ad relevance should be tied to the keywords you are using, and create compelling ad copy that compels your ideal lead. This, and some other things, can help increase your expected click-through rate (CTR) which is the final component of quality score.
When creating your ads, use specific language that matches what people are searching. As we’ve talked about also use keywords that show intention like “sell my house fast for cash” as they have a higher probability of being motivated to sell. In addition, ad extensions can help give people more information and make your ad stand out from the cacophony of other ads, making it more likely to be clicked. It’s also beneficial to try out different ad variations to see which ad copy gets the best response.
Also be deliberate on how you choose your bidding strategy. Using manual CPC gives you a lot of control, while algorithmic bidding options allow Google to bid for you based on your goals. Manual CPC with Enhanced CPC enabled allows google to increase your bids when the algorithm predicts a higher probability of conversion. These automated strategies like maximize clicks, target CPA or target ROAS can work well when used with a large amount of data.
It’s also essential that we’re laser-focused on analyzing every single keyword, its associated costs, click-through rates, and bid strategies, and that we’re carefully monitoring the actual search terms they are bringing to our ads. We must make sure that our negative keyword list is strong, and that we’re frequently adding to it based on the many keyword variables, so that we can avoid wasting money on irrelevant search terms.
Managing your PPC campaigns daily with clarity, focus and urgency is the key to success.
Our calendar is here —-> https://adwordsnerds.com/strategy
If you’re only days away from considering launching PPC, let’s talk about getting the most out of every single click.It’s not just about getting people to see our ads, it’s about making sure that when they click, it’s because they’re genuinely interested in selling their property and that the click leads to a true quality
Maximize Your Real Estate Investing: Building the Perfect Homepage In the competitive world of real estate investing, standing out and attracting motivated sellers is key. Your website, especially your homepage or landing page, is often the first impression potential clients have of your business. A well-designed, strategic homepage can be your most valuable asset, converting
