Most real estate investors think they’re competing against other local investors. But that’s not quite true. In reality, all local real estate investors compete against Big Tech companies in Silicon Valley. And it’s an unfair competition. These Big Tech companies have an unlimited amount of money. They even take losses on deals as long as
We all know it: content marketing brings more leads for real estate investors. That’s why everyone is doing their best to get in front of motivated sellers. And since a lot of REI’s do this without a proper strategy in place (we are all tempted to play it by ear), these efforts can quickly result
Great marketing is always based in truth. But that doesn’t mean it’s always based in reality. Here’s what I mean: Even if a given marketing strategy has a 99% success rate, it still fails 1% of the time. I’ve been seeing a bunch of marketing targeted at real estate investors that claims to solve all
Image by Paul Brennan on PublicDomainPictures Do you want to make social media marketing part of the way you promote real estate? This is a great decision. Modern social media platforms give you access to huge audiences, great audience targeting, and a collection of promotion tools, some of which are often free. Social media marketing
Google rolled out a new link spam update to their SEO algorithm on Jul 27, 2021. Will this new update affect your site’s rankings? If you were involved in manipulating Google’s algorithm by using spammy “hacks,” then your results might suffer. And even if you weren’t manipulating Google, your site still could be affected. Google’s
