If you do what everyone else is doing, your best case scenario is getting the exact same results as them (probably worse than them, if we’re honest). But if you want to dominate your market, you have to do better. Doing better means innovating. It means marketing where your competition doesn’t market so you close
Since you began your investing business, you’ve probably noticed that today’s economy changes at such a rapid pace that it’s hard to keep up at all. If you don’t build the right skills, what you learn today evaporates tomorrow. But if you do it the right way, you can build skills that last for the
In the real estate investing world, many business owners dismiss the idea of creating mission and value statements. In the corporate world full of woke businesses, these statements mean nothing. But when you don’t define your values, it’s impossible to attract the best fits for your business. In fact, defining my company’s values was the
In a post-crisis economy, less people buy vacation homes, invest in rentals or move away from the home they know. Even if there’s still enough sellers, you can’t make money by holding onto an empty house. What do you do if you have a property from a seller? Do you just sit on it while
Whether you use bandit signs, direct mail, Google AdWords or other marketing channels, there’s one thing you can’t run a business without these days: A website. Now, different investors have different websites. And there’s many websites that can pull leads for you. But there are a few things every successful investor website needs so it