In the 1970s, when the real estate investing industry was at its best, people were exposed to 500 ads a day. I bet it was easy to close deals back then. But a study on ad exposure that was conducted decades later (in 2007 to be exact) showed that people in the 2000s were exposed
The internet is flooded with video content and it’s safe to say that people prefer watching videos to reading blog posts. Websites with videos make visitors stay longer on a site, and video ads drive more engagement from social network users. This is especially true for the real estate sector: if you have a choice,
Real estate investor using PPC? This public service announcement about negative keywords is for you: If you’re running AdWords to generate motivated seller leads, your negative keywords are just as important as your positive ones! Every Real Estate Investor wants to know “the right keywords to target” in order to bring in more motivated seller
Google Ads are one of the top lead generation methods for real estate investors along with organic site visitor growth through SEO, Facebook ads, and other types of online marketing strategies. It’s a hot topic in real estate investing circles, and if your business goals are to dominate the market, chances are you are either
Real estate investors have the typical entrepreneurial spirit which dictates to change those techniques, practices, and methods that don’t bring results, and that probably works for many aspects of their business. However, when it comes to online marketing, REIs would benefit if they aren’t quick to judge the effectiveness of a campaign based on an
