“Backlinks are important for SEO” – you’ll hear this often as you delve into online marketing for your real estate business. And it’s true. When other websites link back to your website, the Google algorithms recognize you as an authority on the subject.   More links translate into more traffic (because you rank higher in

In business, when a company performs well, every competitor takes notice. Soon, everyone in the market tries to do what the market leader does, because all of them are after market dominance. And if the method that allowed a company to dominate their market is easy to replicate, the top dog won’t dominate their market

When the real estate investing industry was established, investors had only a handful of sources for closing deals. It mostly boiled down to the people you know or the information you acquire from the people you don’t know – i.e. buying seller lists from professionals.   Today, a wealth of information is available online: resources

In the past decades, real estate, as an industry, was reserved for those who were able to put their message in front of a lot of people. Think of it as a small group of real estate professionals who could afford to pay for a TV commercial.   The cost to reach large audiences has

Traditionally, the costs for marketing in the real estate industry were prohibitive. The ability to reach a large number of people was reserved only to those who can afford to produce a TV commercial. This didn’t apply to real estate investing in particular, though, because there were a few workarounds.   Real estate investors were