In real estate investing, everything revolves around leads: if you have them – business is good, and if you don’t have them – you double and triple check your lead generation funnel to see what’s wrong. The fact that you deal with multiple channels (direct mail, email, SEO, pay-per-click ads, social media, and others) doesn’t
Real estate investors are always looking for opportunities to expand their network because the success of their business depends on it. Even if you enlist the help of a company to find leads, you need to have good people skills to close them. But that’s not the only place good people skills pay off –
Humans have a weird psychological quirk that “nukes” your marketing results. And this is especially true with real estate investors. What’s this quirk? After you’ve had a record-breaking month, not achieving that level of revenue feels like you’re declining. Because of this, real estate investors will try and fix something that’s not broken, which could
In the 1970s, when the real estate investing industry was at its best, people were exposed to 500 ads a day. I bet it was easy to close deals back then. But a study on ad exposure that was conducted decades later (in 2007 to be exact) showed that people in the 2000s were exposed
If you want your real estate investing website to rank high in organic searches, then you should regularly publish content. This is not always easy to do, especially since search engines value comprehensive articles more than blog posts that are overstuffed with keywords. And it’s not just algorithms you’re trying to impress – your blog
