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In the competitive landscape of digital marketing, understanding how to effectively track conversions in Google Ads is crucial for maximizing your advertising ROI. This blog post will explore the intricacies of Google Ads conversion tracking, the importance of conversion events, and strategies for optimizing them to enhance your campaign performance. The Significance of Conversion Tracking

In the fast-evolving world of real estate, leadership is more crucial than ever. Chris Heller, a prominent figure in the industry, emphasizes the importance of decision-making and innovation in proptech. His insights reveal that a passionate mindset, effective team building, and strategic risk management are essential for success. By exploring Heller’s perspectives, you will gain

How the 80/20 Principle Can Make Real Estate Investing More Effective

Real estate investment is all about following up on leads, staying on top of your contacts, and advertising your business to generate new leads, and all of this can be exhausting. Thanks to the internet and technological advancements nowadays, there are many online tools that can help you with this. Sure, this simplifies things a

The Best AI Tools for Real Estate Investors

Artificial intelligence (AI) brings disruptive innovation across industries, but will it ever transform real estate deals as we know them? Opinions vary, and since real estate investing is five to ten years behind the curve on trends in digital marketing (and adoption of software in general), we will have to wait for a conclusive answer

How 2021 Transformed the Real Estate Investing Industry (What To Do About It)

The market created a lot of challenges for real estate investors in 2021. More than half of the offers on houses got a competing offer, and some of these offers escalated into full-blown bidding wars over properties that aren’t great. Millennials were interested in buying a home like never before. Supply chain disruptions moved deadlines