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REI ADWORDS MASTERY COACHING PROGRAM

Lesson #1: Welcome To The Coaching Program!

MODULE 1: PLANNING, STRATEGY, AND MINDSET

Lesson #1: Introduction To Module 1
Lesson #2: Figuring Out Your Ad Words Budget
Lesson #3: Understanding Our Ad Words Strategy
Lesson #4: Increasing Your Ad Words Success With Mindsets
Lesson #5: Calculating Your Acceptable CPA
Lesson #6: Figuring Out Your Regional Strategy
Lesson #7: Bonus: Goal Setting
Lesson #8: Homework For This Week

MODULE 2: KEYWORDS

Lesson #1: A Quick Word About Your New Ad Words Accounts!
Lesson #2: Introduction To Module 2
Lesson #3: The Seller’s Journey
Lesson #4: Understanding Match Types
Lesson #5: Finding Your Search Queries
Lesson #6: Negative Keywords
Lesson #7: Branded Keywords
Lesson #8: Our Starter Keyword List

MODULE 3: ADS

Lesson #1: Introduction To Module 3
Lesson #2: General Ad Strategy
Lesson #3: Copywriting
Lesson #4: Ad Extensions
Lesson #5: Split Testing Ads
Lesson #6: Homework Walkthrough

MODULE 4: LANDING PAGES AND CONVERSIONS

Lesson #1: Introduction To Module 4
Lesson #2: What Makes A Good Landing Page?
Lesson #3: Tracking Conversions
Lesson #4: The 1 To 1 Method
Lesson #5: How To Split Test Your Landing Pages
Lesson #6: Landing Page And Website Tools And Services

MODULE 5: THE GRIND

Lesson #1: Introduction To Module 5
Lesson #2: Checking For Problems
Lesson #3: Finding Negative Keywords
Lesson #4: Finding Positive Keywords
Lesson #5: Checking Your Experiments
Lesson #6: Adjusting Your Bids
Lesson #7: Homework For This Week

MODULE 6 – THE 80/20 TIMELINE

Lesson #1: Introduction To Module 6
Lesson #2: Device Segments
Lesson #3: Top Vs. Other
Lesson #4: Regional Targeting
Lesson #5: Day And Time
Lesson #6: The Timeline

GOOGLE ADWORDS MADE EASY – STARTER VIDEOS

Lesson #1: Google Adwords Made Easy Videos

COACHING CALL RECORDINGS

Lesson #1: Week 1
Lesson #2: Bonus Coaching Call Week 1
Lesson #3: Week 2
Lesson #4: Week 3
Lesson #5: Week 4
Lesson #6: Week 5
Lesson #7: Week 5

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