Humans have a weird psychological quirk that “nukes” your marketing results. And this is especially true with real estate investors. What’s this quirk? After you’ve had a record-breaking month, not achieving that level of revenue feels like you’re declining. Because of this, real estate investors will try and fix something that’s not broken, which could
In the 1970s, when the real estate investing industry was at its best, people were exposed to 500 ads a day. I bet it was easy to close deals back then. But a study on ad exposure that was conducted decades later (in 2007 to be exact) showed that people in the 2000s were exposed
If you want your real estate investing website to rank high in organic searches, then you should regularly publish content. This is not always easy to do, especially since search engines value comprehensive articles more than blog posts that are overstuffed with keywords. And it’s not just algorithms you’re trying to impress – your blog
The internet is flooded with video content and it’s safe to say that people prefer watching videos to reading blog posts. Websites with videos make visitors stay longer on a site, and video ads drive more engagement from social network users. This is especially true for the real estate sector: if you have a choice,
The struggle for getting a consistent flow of leads for real estate investors is real, so every bit of help in the process counts. In this article, we will turn to a book which is popular among entrepreneurs – Blue Ocean Strategy by Chan Kim and Renée Mauborgne – for fresh ideas on lead generation.
